Ardtara – A hotel in Northern Ireland
Goal: To entice visitors to make a reservation
Solution: The hotel and area surrounding it is beautiful, so it just needed to be well displayed on the site. A well framed window was created, which was filled with tastefully captured images, for the hotel; so that visitors would be able to sense the beauty that would envelop them in a stay at Ardtara. A reservation setter (or booking engine) was placed on every page, so that a visitor could easily click to make a reservation.
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Philip Slein Gallery – Art Gallery
Goal: Have people/collectors visit the gallery and purchase art
Solution: Create a website that represents the aesthetic and feel of the gallery. The design is elegant and captures the product – the art and the space.
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Fountain House – Not-for-profit that helps people who struggle with mental illness
Goal: To stir visitors, and remind existing donors, to believe in the vision.
Solution: Provide a window into the world Fountain House has created so that people, potential donors, potential members, etc. can see with their own eyes the healing this house has been fostering. They've created a home for healing, and we wanted people to be able to feel it through the screen by filling it with images, specific words, and a well organized site.
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High Point Farm – Alpaca Farm in New Jersey
Goal: Motivate visitors to inquire about their alpacas
Solution: Highlight alpacas by presenting them in a beautiful manner on a website design that does not distract the visitor but attracts them to the animal. We created a site that is minimalistic, beautiful, and is about primarily one thing, alpacas.
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Shoemaker at Calvary – Event that celebrates and extends the teachings of the founder of Alcoholics Anonymous
Goal: Design micro-site to sell tickets to event
Solution: Design a one page site that will cleanly present the necessary information for the event, and place registration buttons on the top and bottom of the page to capture the moment of decision for the visitor. Also set up a page for online transactions.
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The Cakery – Custom cake creator and bakery of other delicious goodness
Goal: Elevate exposure of brand and product
Solution: Create a fun and homey sense for the visitor with a window for the product, so that it will entice them to consider Cakery baked goods for their next party or celebration.
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Karis House – Counseling Center
Goal: Give visitors a sense of life and safety to contact Karis for help
Solution: Colors are important in setting the mood. Natural colors can provide that sensation. The design is minimalistic with a playful piece on the top section of the site. Images of the neighborhood and people are placed on the pages to give a sense of humanity and community.
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Lily7 – Web-based College Women's Ministry
Goal: Helping college women investigate their world, their faith, and their purpose
Solution: Everything from the colors, typography, page layout, and images all connote youthfulness, femininity, and spirituality. The colors are bright and playful as well as the fonts used. There are images of young women and fun activities, yet the content is communicating depth and gravity, which connects with young spiritual women.
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The Journey – A church reaching out to post-modern culture
Goal: Create a site that will speak to the target market and have them visit the church
Solution:This demands a contemporary and up-to-date design. The navigation and page layout is simple and sleek, yet the images are on polaroids to give a vintage feel. The flash overlay for the content is simple and clean, allowing visitors to focus on the content. There are images wedded to each page to provide a visual element that compliments the content.
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The name Catena was first conceived during a walk through a Jasper Johns' exhibit at the Metropolitan Art Museum in Central Park in a spur of the moment visit on a summery Saturday afternoon. Johns created a series of works that were borne on the ideas of gravity and suspension bridges which he named Catenary. We were fascinated by the work and eventually inspired by its meaning.
Catena, a latin word, is the root for catenary. Both connote the idea of connection or connecting or bridging.
Technology bridges people together.
Well-designed websites make crucial connections — between businesses and customers, between thought and action, between founding principles and daily work. Increasingly, your website is your business, not just a platform for establishing a web presence.
As an interdisciplinary firm, Catena adapts to our clients’ needs, creating customized solutions utilizing design, technology, and strategic consulting to connect with your customer base, raise market awareness and grow your business.
Brand Imaging
At the moment you do not have any brand imaging. There are no colors, logo, distinct design features that are associated with your organization. You need these in order to create a solid identity. After this is created, we will showcase them on the website.
This is the process of understanding the essence of your organization and who you are as a brand. Then from that understanding, we create a visual identity with you and for you. It is more than just suggesting a color palette, crafting a logo, and selecting typography. Branding is the telling of ones story through signs and symbols. It is the process of projecting the very heart of an organization for the world.
Website Design & Development
We will provide you everything you need for a custom designed website without the extra functionality. This will start with us walking with you in the ideas phase, and we will continue with you through to the execution and actualization of the website. Here are a few services that are associated with the general design of the website:
Design: This will always be something that will set you apart from other sites. The decisions that are made before and during the design/development process determine what the site will look and feel like as a whole.
User Experience: This is the process of determining how the user will flow through the site or the logic of the site's navigation. Creating a smooth and efficient process for users will reduce the frustration and waiting as they navigate the site. We will help you determine where a click through is needed, if an extra page is needed, etc.
Information Architecture: How and where information is placed on a site is crucial. Keeping a site clean and organized will allow people to use a site with greater confidence and even serenity. In contrast, if a site is disorganized and cluttered, this will only evoke the opposite reaction.
Marketing
Getting your business product exposure on the web can be a daunting task. We provide adwords campaigning where we research and recommend specific keywords that your target market will search for and help you build online ad campaigns.
Pay Per Click Advertising
Social media strategies
Organic search engine optimization
Strategy Consulting
Building a new website but not creating a well devised plan for your online business is like giving a person a set of tools to build a house and not having a blueprint to guide the builder. Quite often an organization simply lacks the resources to create a plan, so they don't. This is an unwise decision, especially under these market conditions for businesses.
We can help you thoughtfully process the questions listed above among others. Our goal is to formulate an overarching plan for your online business and how it will relate with your other business(s). We will document the plan and implementation process and can assist in implementation.